You can take it as directed to marketing people but you can use it for nearly everything. At the end of the day, it is not talent. It is practice and attitude. This is a concept I have read in different ways from several books like flow, midset, etc. And with practice, at the end, the result takes care by itself. You focus in the practice. You have your goal, you know why you are doing it. You can’t guarantee the result, dont worry about it. Just put yourself in the hook. You can’t please everybody, know for whom you are doing it. Trust yourself, you dont need external validation (MBA, CCIE, etc)
If you take this from the bright side, it is great, you can achieve most things in life with dedication. You dont have to born with the skill, wait for the muse, have the holy inspiration. You can be the tortoise and still win a race. And, it is a stop to the excuse of “I am not smart”, “I am not beautiful”, etc. So, turn up, start moving, do the job, dont overthink it, dont wait for the inspiration. Simply, repeat. There are things we can control, and others not.
In part of the book, I wondered, how all this fit with the concept “work-hard”, “work long hours”, “work-life balance”. Sometimes got the feeling that all this denies to have “a life”. It is great to enjoy your job, it is so important for social, financial and psychological reasons. But does it have to be ALL?
Learning and education is not the same. Learning is voluntary, it can be ugly as it requires some tension and discomfort. If you get something done without effort, you dont enjoy it. Here personally, as per “flow”, it has a manageable difficulty, something that makes you grow. Drop by drop you fill the bucket. I dont need everything now.
Something that I liked a lot: “Play to play, not to win.”
Scarcity and creativity: Actually everything is out there and there is plenty, it is up to grabs. Determination (your practice) is what you need. This plays with the concept of “The fear of falling behind”. It is something the current society makes a believe: extreme capitalism, social media, etc.
it is a good book, you can take positive things from it.