{"id":1938,"date":"2025-01-26T21:53:56","date_gmt":"2025-01-26T21:53:56","guid":{"rendered":"https:\/\/blog.thomarite.uk\/?p=1938"},"modified":"2025-01-26T21:53:56","modified_gmt":"2025-01-26T21:53:56","slug":"alchemy","status":"publish","type":"post","link":"https:\/\/blog.thomarite.uk\/index.php\/2025\/01\/26\/alchemy\/","title":{"rendered":"Alchemy"},"content":{"rendered":"\n<p>Finished this <a href=\"https:\/\/www.amazon.co.uk\/Alchemy-Original-Thinking-Mind-Numbing-Conformity\/dp\/0753556529\">book<\/a>, and it is a gem! It is better than expected and very funny. The <a href=\"https:\/\/en.wikipedia.org\/wiki\/Rory_Sutherland_(advertising_executive)\">author<\/a> is an advertising executive and the book goal is to teach you to think in a non-logical way. As an engineer,  I feel that everything has to be logical and reasoned but Rory gives plenty of examples all over the book about logic not being always the only answer.  I have highlighted so many lines that I think I can copy the book. It refers to behavioural economics (state agent showing 3 places, so you pick the ones they want you to pick, how to make a train join faster without faster trains (sol: make it more enjoyable)) and politics (Trump 1.0 victory, Brexit victory, etc)<\/p>\n\n\n\n<p>So the two lessons from the book is to understand how the marketing works (as a consumer so you can understand it and it doesnt have to be logical&#8230;) and how you should be less logical so you can find different and still valid solutions. <\/p>\n\n\n\n<p>Even this is mentioned to relationships, something that actually hit me&#8230;<\/p>\n\n\n\n<p>Some videos from Rory (that I would like to watch)<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=4VuYiEbGQ9Q\">The lost genius of irrationality<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=zUeJoS3cTu8\">Behavioural Economics, Humas and Advertising.<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finished this book, and it is a gem! It is better than expected and very funny. The author is an advertising executive and the book goal is to teach you to think in a non-logical way. As an engineer, I feel that everything has to be logical and reasoned but Rory gives plenty of examples &hellip; <a href=\"https:\/\/blog.thomarite.uk\/index.php\/2025\/01\/26\/alchemy\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Alchemy&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1938","post","type-post","status-publish","format-standard","hentry","category-books"],"_links":{"self":[{"href":"https:\/\/blog.thomarite.uk\/index.php\/wp-json\/wp\/v2\/posts\/1938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.thomarite.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.thomarite.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.thomarite.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.thomarite.uk\/index.php\/wp-json\/wp\/v2\/comments?post=1938"}],"version-history":[{"count":1,"href":"https:\/\/blog.thomarite.uk\/index.php\/wp-json\/wp\/v2\/posts\/1938\/revisions"}],"predecessor-version":[{"id":1939,"href":"https:\/\/blog.thomarite.uk\/index.php\/wp-json\/wp\/v2\/posts\/1938\/revisions\/1939"}],"wp:attachment":[{"href":"https:\/\/blog.thomarite.uk\/index.php\/wp-json\/wp\/v2\/media?parent=1938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.thomarite.uk\/index.php\/wp-json\/wp\/v2\/categories?post=1938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.thomarite.uk\/index.php\/wp-json\/wp\/v2\/tags?post=1938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}